While most business owners understand the importance of effective marketing materials for their businesses, many get confused nowadays about which types they should use. Much of marketing has moved to the web, but that doesn't mean a business owner should forgo all print collateral. The most effective marketing plans include both. Here are some ideas for how to incorporate both types into a small business marketing plan.
Brochures
Brochures are like the visual equivalent of the workhorse; they do a lot of work without costing a lot of money. These types of marketing collateral combine text, pictures and graphics together, giving prospective clients an idea about your business's unique selling proposition. Many businesses have them online now, but it's a good idea for business owners to carry a few with them. The brochure gives a more detailed description of a company than a business card does and they provide talking points for the business owner when he or she is with a new customer. A brochure lays everything out for them and provides the potential client with something that's more visually appealing—and therefore memorable.
Online Blog
A blog counts as one of the best types of free marketing materials a business owner has at his or her disposal. Websites like Blogger or Tumblr allow anyone to create a free blog, which the business person can use to not only build interest in a new company, but also to connect with people who are already clients.
To most effectively use these types of marketing materials, a business owner should plan on marketing the blog using both traditional and new media outlets. For example, the blog address should be written on a business card or brochure or those clients who receive an emailed newsletter should get links to the blog in each new issues of the newsletter.
Finally, adding a call to action to a blog like a contest ensures that customers are engaged and actively helping a business owner promote his or her business.
Press Releases
Many company PR departments use press releases to directly garner local and national media interest in their companies. Although this is one way to build a brand, it's not the only way that a company should use these important marketing materials. There are online PR companies that distribute press releases, which large and small media outlets use to add filler to their newsletters, weekly newspapers and other printed or online materials. Companies like PR Web or PR Newswire bring a business in front of bigger markets or allow it to expand into different markets.
However, a business owner who uses a press release as part of his or her marketing strategy should keep in mind that the information must still be newsworthy to be picked up by a news outlet. For these marketing materials to be effective, the person writing them must think like a reporter or news director. For example, a new business that's opening in the community is news, a sale is not.
Mobile Apps
Phones have come a long way, and savvy business owners are implementing marketing materials like free mobile apps to attract faithful customers. Big companies like Aveda or L'Oreal are creating apps as part of their marketing plans, and these marketing materials can be used for a number of things. Businesses can use them to help a customer navigate their stores or to alert mailing list clients about new sales. A small business owner can visit sites like eLance or ODesk to find designers who can create a mobile app for a reasonable price.
Conclusion
When creating marketing ideas for a business, a company owner should plan on using both traditional and new media to make these business promotion items. Before any steps are taken, the company owner along with the marketing/ sales manager should sit down and write out a budget for each type of marketing collateral and how it will be used in the overall scheme of the marketing plan.
Miyerkules, Pebrero 22, 2012
Martes, Pebrero 14, 2012
SEO Consulting Services on Branding: Consistency and Reinvention
Sometimes coming up with the brand for your business’ website can be easy. The challenging part is the consistency. There will be new ideas and inspiration that will make you want to change it eventually but the problem is you shouldn’t. Once your business has been branded, its identity has already been made. But how are you going to cater and make it blend with this ever-changing world? The key is innovation. You can reinvent your brand without changing it entirely. SEO consulting services can help you with the maintenance and the tweaking of your business and website’s brand to cope up with the current time.
Dealing with some SEO consulting services doesn’t just mean making your page rank high or be popular to search engines but even the subject of marketing and advertising is included.
Everything that contributes to your business’ popularity is what internet marketing companies who handle SEO consulting services is concern about. They know how branding and its maintenance are important to your site, that’s why they have programs that will deal with the reinventing of your web pages. Your website can’t have the same web design it has for the last 5 years. It has to blend well with the time without affecting your branding in general. For example is that your company’s brand is known to have dark and edgy colors so it went well with the simple black background 5 years ago. But now, website viewers want more than just the simple black background; adding videos and photos to it has to be considered without removing your image of still being dark and edgy.
It’s not enough to have a one-time deal with branding; it’s an on going process that requires an on going work. You don’t need to worry about it alone because experts on SEO consulting services can handle it for you. It has now become a necessity to avail these kinds of services because it helps in making your work easier and faster. Branding is crucial to any company as this is what represents your business’ products and services. It’s what will people remember once they see your company’s logo or name. You can’t just change it because it could lead to confusion but you need to reinvent it to keep it fresh and new to the public’s eyes. The best thing to do is go to an internet marketing company to ask for their ideas on how you are you going to deal with your branding.
Dealing with some SEO consulting services doesn’t just mean making your page rank high or be popular to search engines but even the subject of marketing and advertising is included.
Everything that contributes to your business’ popularity is what internet marketing companies who handle SEO consulting services is concern about. They know how branding and its maintenance are important to your site, that’s why they have programs that will deal with the reinventing of your web pages. Your website can’t have the same web design it has for the last 5 years. It has to blend well with the time without affecting your branding in general. For example is that your company’s brand is known to have dark and edgy colors so it went well with the simple black background 5 years ago. But now, website viewers want more than just the simple black background; adding videos and photos to it has to be considered without removing your image of still being dark and edgy.
It’s not enough to have a one-time deal with branding; it’s an on going process that requires an on going work. You don’t need to worry about it alone because experts on SEO consulting services can handle it for you. It has now become a necessity to avail these kinds of services because it helps in making your work easier and faster. Branding is crucial to any company as this is what represents your business’ products and services. It’s what will people remember once they see your company’s logo or name. You can’t just change it because it could lead to confusion but you need to reinvent it to keep it fresh and new to the public’s eyes. The best thing to do is go to an internet marketing company to ask for their ideas on how you are you going to deal with your branding.
Huwebes, Pebrero 9, 2012
Get Competitive Edge with Corporate Identity
The Corporate Identity of your company is the first thing that your potential clients will know about your company. Everything that your company is: what it is, the services your company offers, the quality of the services and where you want your company to go in the industry. The image that you create for your corporation is the symbol by which your company is recognized in the industry. Your company’s image will be established by the clients at first glance and so you need to be distinguished and recognizable right off the bat.
A well established Corporate Identity can determine your standing in the industry of your company’s profession. From the origin, every touch point your services extend to and the true definition of your company is relayed by that image. Every corporation has an image and an identity by which it stands by but it is your goal to create a reputation for your company to make it in such a way that yours is the most easily recognized as the best in the industry. The competitive landscape requires a great deal of originality, credibility and experience in the field. You need to be fully established from the inside out to make it anywhere in the industry.
The identity that you have created for your corporation is what is going to be broadcasted by print or electronic media. By a few color schemes, lines and a logo – your entire corporation is defined and ranked. The main goal of creating a properly constructed Corporate Identity is to create a trademark for your business that will make your company trustworthy and high ranking in the industry. You want your brand to be the first thing that comes to mind when potential clients think of where to avail of the best possible service.
Strategic planning and processing are required in establishing and implementing a proper image to represent your corporation. The visual aspect of the image you have build for your corporation is where your clients can get all of the information they can get out of your company. Clients seek security when availing of their needs and so they need to be reassured that the trademark of your company is something that gives them a peace of mind that their needs are being met.
The visual image that you create for your company is also the main flag by which your team works under. When they have a common goal to work for, their services have a certain reputation to live up to and they are more motivated to work under your company.
A well established Corporate Identity can determine your standing in the industry of your company’s profession. From the origin, every touch point your services extend to and the true definition of your company is relayed by that image. Every corporation has an image and an identity by which it stands by but it is your goal to create a reputation for your company to make it in such a way that yours is the most easily recognized as the best in the industry. The competitive landscape requires a great deal of originality, credibility and experience in the field. You need to be fully established from the inside out to make it anywhere in the industry.
The identity that you have created for your corporation is what is going to be broadcasted by print or electronic media. By a few color schemes, lines and a logo – your entire corporation is defined and ranked. The main goal of creating a properly constructed Corporate Identity is to create a trademark for your business that will make your company trustworthy and high ranking in the industry. You want your brand to be the first thing that comes to mind when potential clients think of where to avail of the best possible service.
Strategic planning and processing are required in establishing and implementing a proper image to represent your corporation. The visual aspect of the image you have build for your corporation is where your clients can get all of the information they can get out of your company. Clients seek security when availing of their needs and so they need to be reassured that the trademark of your company is something that gives them a peace of mind that their needs are being met.
The visual image that you create for your company is also the main flag by which your team works under. When they have a common goal to work for, their services have a certain reputation to live up to and they are more motivated to work under your company.
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