Running a business, launching a campaign, or mobilizing for a particular cause essentially means one thing in this day and age: running a website. It is difficult to think of a type of media more crucial to the success of any major endeavor without this particular platform. A good website brings in a clear message, contact information, and excellent design. Ideally, the design makes frequent and easy updates possible and encourages visitors to stay on the site - and return. This is especially crucial for projects, like campaigns, that are time-sensitive and build on the contacts and networks of each visitor.
Many a New York web design company will purport to offer excellent design with a robust website infrastructure, but finding a company that suits your needs is more challenging than it may seem. Web design companies often have a particular visual language or flavor, so it is helpful, when planning your site, to think about sites that you like or that inspired your web design concept. What about the design works? What doesn't? What keeps you coming back?
Second, an outstanding New York web design company will present multiple mock-ups, based on your concept and objective for building the site, that will indicate the website's architecture - that is, how visitors will navigate through the site to access its information - and its aesthetic - its logo, its color scheme, its spatialisation. Web designers and web builders often bring very different things to the table. While it is possible to find a New York web design company that has one employee ultimately do it all, be open to working with a team of builders and a designer.
Third, given the collaborative nature of web design work, communicate clearly in the beginning of the project. Be specific about what you want the site to do and how frequently you want it done. If you are providing constant updates, work with a New York web design company that is smaller, responsive, or that understands the need for inexpensive, efficient, and constant updating. Working with a website design company that offers troubleshooting and training services is also an excellent idea for the long-term. If you plan on acquiring employees or working with larger groups, this service will be vital to the on-going success of your site's objectives.
Last, ask for references. Nothing speaks for the company's value more than having sustained clientele.
