When you think of branding, the first thing that usually comes to mind is a farmer putting hot iron against the skin of a cow to mark that cow as his own and not any other farmer’s. That brand that the farmer has given the cow identifies that cow as his. It is virtually the same concept with corporate branding and marketing in the business setting. The brand of your company marks your services as your own. Your brand identifies you in the industry. Your brand is your identity and it is what separates you from the rest of the companies in the competitive industry. A well built brand erases all traces of the other companies in the industries and in the eyes of the general public, only your company reigns supreme.
Think of all the successful brands in the business. When you see the tagline ‘I’m lovin’ it’, you can automatically associate it with McDonalds and everything it offers. From a single line or a simple logo, your company is recognized and defined in the industry. It’s your goal to create a brand that will be easily recognizable in the industry. Proper corporate branding design could make or break your ranking in the industry so it is very important that you take this matter seriously, for the sake of your company.
When you present your brand to the general public, it’s a general dilemma on how to make sure it sticks into their minds. When they see your image, your logo, your tagline – they should be able to connect it with your company. You want your brand to stand out against the competition in order for your reputation as a company to spread out. You need to figure out what your clients want and need and how to tell them that you’re the company for the job.
Your brand also needs to be relevant to the industry where your company belongs in. You’re not going to base a design for your company on rainbows and muted pinks when you’re trying to appeal to an audience that consists of men. You need to fully understand what your company does, what your company is capable of doing and where your company wants to go. That is what the brand defines and identifies in the business and with that, your company can be recalled by your potential clients. Just as much as your brand must appeal for your company, it has to connect with your company too.
